Impact Label Shares Ideas for Reducing Your Custom Label Costs

March 17, 2021

When it comes to your packaging and label costs, there are a couple of things to consider. The first is obvious – what it’s costing your company. However, you must also consider the value. If the costs are higher, it may be worth it if paying more adds value to your product or brand that offsets the higher cost to print. A good example of this is using a cheaper, less durable substrate for your custom labels. While it’s less expensive, it may cheapen your branding and lead to performance issues. In this post, we will look at topics to discuss with your custom label printer when you’re looking to cut costs.

Digital vs. Flexographic Printing

If you are going to have long runs of the same label, flexographic printing offers the most value. However, it’s important to note that there are initial costs for making the plates. If your runs are mostly small or midsized, digital printing is usually the best choice as no plates are required, and it allows for variable printing without added cost.

Is standardizing label sizes an option?

If it is, you may be able to greatly reduce your costs by doing so. In fact, you could even do large, digitally printed runs of varying graphics for labels for all of your products at once – meaning your price per label would be reduced because of the size of the run, even though the graphics aren’t the same.

Are you able to determine your label needs in advance?

If you are able to forecast what your custom label needs will be, it may be a good idea to work with a label printing company that offers inventory management services which can reduce unnecessary inventory and eliminate risks when it comes to your label inventory.

If you are looking to cut costs, it’s important to work with your custom label supplier, Impact Label Corporation, to find solutions before deciding to use lower quality materials that could actually cost your company more in the end than using higher quality, more costly materials. If you have any questions, do not hesitate to contact us today!